Packaging • UI/UX • Branding • Illustration
This work focused on brand building, material choices, construction, and illustration. I created a tea company that specializes in loose leaf tea, offering an escape from everyday stress. The brand is friendly, feminine, and sweet. I created an app, merchandise, the packaging design (label and box), and a point of sales display. The illustrations represent where the jasmine tea originates from: Fuzhou, China.


Point of Display

Tea Packaging

Box Side


Merchandise - Journal

Merchandise - Mugs

Steep App

Shop Page

Magazine Ad

Process









